Ocean Village is UK-based and is uses the differentiated experience of offering families the opportunity to define their own cruise itinerary (Kwortnik, 2006). There is freedom as to when passengers will eat, what they choose to participate in, and the concept focuses on breaking out of the mold of highly predictable and regimented cruise programs. The two remaining brands, P&O Cruises Australia and the Yachts of Seabourn, each have

Marketing Plan Introduction of the Business In 1995, Mr. David Walsh acquired the Moorilla Estate in Hobart. By 2005, the business had incorporated iconic brands such as "The Source Restaurant" and "Moo Brew" as part the suite of offerings. By 2012, the range of product offerings will have expanded further to include the exclusive "Pavilion Apartments," greater wine making capacity, the avant-garde MONA FOMA festival, and the flagship MONA private art museum. As

Michael Porter (Porter, 2008) b. The Offering The Libertad will be designed as a communications and collaboration platform, making the process of customizing its many features seamless within the production process. From a software standpoint, the foundation of the Libertad will be the Google Android operating system, customized to allow for easy integration of components and functional add-ons. The Google Android operating system is chosen as the basis of the offering

First the process of co-creation will be defined, followed several examples of successful co-creations of the customer experience. 5. Customer experience is the brand and co-creation is the process A firm that migrates to a service-dominant logic will move from selling a commodity to co-creating the customer's experiences. If you utilize the brand definition in the introduction portion of this paper -- a brand is the summation of a customer's interactions

Marketing Plan for Glisten & Shine Glisten & Shine is jewelry and accessories-based company and shall be providing a variety of jewelry items such as necklaces, earrings, rings made from special customized gems, and later on would be diversifying its product line into bracelets, cufflinks, tie-pins, jewelry hair-pins and hair accessories, belts etc. G&S's jewelry will be special as the customer will be able to re-use it over and over again and

(Accounts Payable Processing: BPM Outsourcing) for enhanced managerial competence and price decline, many companies are concentrating a lot on reducing costs and reforming operations. The crisis is mainly severe on non-revenue producing, but vital jobs like accounts payable and purchasing. Accounts payable and procuring processes are main operations, but they are usually regarded as important cost centers. Thus, making constant developments in the accounts payable and procuring departments is